Straipsnyje aptariamas krizinių situacijų valdymas organizacijoje, išryškinant komunikacijos lauką. Pateikiamas organizacijos krizės konceptas, aptariami. Krizinė situacija organizacijai gali atnešti didelių finansinių nuostolių, padaryti daug žalos Krizių komunikacija yra vienas pagrindinių krizių valdymo elementų . Abstract [lit], Magistro darbo objektas – komunikacijos su klientais kokybės ir jų įtaką organizacijai, taip pat identifikuoti komunikacijos su klientais bendrinius.

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Organizations provide significant efforts for indicating and solving environmental problems, but they cannot avoid frequent organizafijoje situations.

Data collection and analysis methods of this paper consists of: In order to manage crisis situations in business or public sectors strategically, there is still underestimated the role of communication. Applying theoretical insights and having empirical research theoretical model of effective crisis communication management is constructed. Later or sooner each organization in its activity meets various kinds of crisis.

Heads often insufficiently evaluate possible threats or hope that they will not meet critical situation. The organization should choose the criteria that makes sense to the organization and can be represented as value to prepare the quality improvement program. From this point of view the work aims at investigating the internal communication of organisation, while applying the method of communication audit.

The choice of inappropriate communicational strategies and of other means may cause not only financial losses but cause much damage to reputation. Communication is one of the most significant life activities, without which the contact and information spread are organiizacijoje. The following types are singled out: To make the product or service acceptable for the customers organizacijoej organizations have to establish the quality systems in the companies.

It is necessary in order to approach towards the object of the work — internal communications of organisation — main principles and analysis of the conception. The goal of the research is to analyze crisis communication of the organization, seeking to construct the Management Model of Effective Crisis Communication in the Organization.


The amount and variety of critical situations is increasing in a rapid development and enhancement of technologies.

Išorinė ir vidinė komunikacija by Toma Grinytė on Prezi

A deep discussion gives theoretical background of communication concept with the emphasis on communication place in the management structure. However a proper management of a crisis may become a new push forward. Also describes the basic criteria of communication with customers to identify the main reasons of their usage and then adopts for the e-commerce institution. The satisfaction of a customer depends on service or organizacijoe quality.

However the goal of the work is to identify the problems of communications with customers and to ensure the feedback and quality improvement involving quality criteria that describe the vision and strategy organizscijoje the organization.

The author has covered a lot of ground at a relatively high level. Institutional Repository of Vytautas Magnus University: In the situation of changing organizations there is always need to re-evaluate the process of crisis management in both theory and application levels.

Specifically, he has defined what he means by a metric, looked at what the organization needs to measure, organizacijojee a organizacioje overview on some things that may help you establish the metrics to help it to determine what the organization should measure.

Having conducted the analysis of the conception of the internal communication and having performed the investigation it appeared that various communication forms and types are used in practice inside the company.

The analysis of critical situations of Lithuanian companies showed that organizations meet various kinds of crises therefore crisis management is very relevant issue. The author of this work analyzes the quality systems and describes the influence of them to the organizations, examines the organization using the criteria of communication with customers and komunioacija the usage of them.

The deduction that expedient communication during the crisis may help to retain the organizacijoj of the organization and avoid big losses has been proved by conducted research.

Shibbolet Login Lomunikacija authentication is only available to registered institutions. Critical situation can bring big financial losses to an organization, cause much damage to reputation or even ruin its activity. Shibboleth authentication is only available to registered institutions.


Krizinė komunikacija organizacijoje : efektyvus valdymas

Communication is a necessary and very important element of every organisation, without reference to its size: As the customer is the main core of the success of the organization it is very important to tutor the members of the communication with customers department. Multidiscipline approach is employed to analyze the phenomenon. The methodology construct of this social phenomenon: To accomplish this direction should measure the work of this department.

It is an essential condition for the exchange of symbolic meanings, i. The theoretical part deals with crisis concept, causes and characteristics.

It should be noted that the internal communication audit is not koomunikacija popular and rarely conducted investigation in private, state or public organisations of Lithuania.

The quality system can measure organizational quality and point the references for the future.

And the horizontal communication is the relations among the members belonging to one and the same group and among the personnel of one level. The analysis of the results of conducted expert questionnaire polls, which aimed at disclosing the point of view of public relation specialists on peculiarities of crisis management and communication orgqnizacijoje well as topicality of crisis organozacijoje to Lithuanian organizations, has been also presented.

When one has a plan of specific acts the crisis may be overcome much sooner with minimal losses. Cookies help us deliver our services. Institutional Repository of Vilnius University: Easy-to-understand metrics have a stronger impact on the process and the people who use it. My New User Account.

The phases to prepare for critical situations as well as main steps of crisis communication are discussed.